Post by account_disabled on Mar 12, 2024 4:49:38 GMT
There is nothing more terrible than activity without understanding .” This phrase by Goethe , German poet, narrator and playwright, could easily fit into any modern marketing book. The "understanding" of our actions and the results that derive from them is fundamental in order to be able to direct both communication and actions in the most appropriate way. Getting a customer is a feat. In today's world, competition is very strong and gaining the trust of someone ready to invest in our products/services deserves our greatest care and availability. Some research and sector studies highlight how users trust the "trust signals" of other customers who have already tried a product or service. Today users are not only great guardians of word of mouth, and therefore of value. They are also true creators of content, content that heavily influences marketing and communication strategies.
This is underlined by the free ebook " 7 solutions for 7 marketing France Phone Number Data problems " which tells us that transforming customers into brand ambassadors in their reference communities is a challenge that companies cannot fail to face. But you need to know how to read the data, which is often too much and spread across different channels. Consumers are bored with advertising. According to some surveys carried out in the US market, 82% of consumers declare themselves very interested in the contents generated by a brand's storytelling activity and 73% of consumers declare themselves willing to purchase from a brand that communicates and responds to users through Social Networks. But if it is true that the objectives of a marketing campaign on Social Media are almost never directly linked to the economic return, it is equally true that social media marketing impacts, at a strategic level, on the perception of the brand and on the entire business. The customer expects the brand to respond and reassure them on social platforms.
This probably will not lead to direct sales, but the resulting perception and reassurance will be a stimulus to prefer the brand that is open to dialogue over the one that does not engage in conversations and does not respond to customers. Is customer happiness a new metric to achieve? Reassuring him and listening to him will be a commitment for a company that wants to beat the competition, through an accessory that few competitors will be able to provide at low cost: humanity! It is not uncommon to find students in digital marketing classrooms who say they have never opened Facebook or Twitter , indeed they consider them wastes of time. The passion for the subject is weak and one senses that they are doing it because they have to, because someone told them they will sell more products or because companies are now looking for staff in these areas. While the first two categories of the " rigorous brilliant " and the " attentive mediocre " are well integrated and have their consolidated communication skills, the " slow to react " have many difficulties in exploiting digital technologies to their benefit.
This is underlined by the free ebook " 7 solutions for 7 marketing France Phone Number Data problems " which tells us that transforming customers into brand ambassadors in their reference communities is a challenge that companies cannot fail to face. But you need to know how to read the data, which is often too much and spread across different channels. Consumers are bored with advertising. According to some surveys carried out in the US market, 82% of consumers declare themselves very interested in the contents generated by a brand's storytelling activity and 73% of consumers declare themselves willing to purchase from a brand that communicates and responds to users through Social Networks. But if it is true that the objectives of a marketing campaign on Social Media are almost never directly linked to the economic return, it is equally true that social media marketing impacts, at a strategic level, on the perception of the brand and on the entire business. The customer expects the brand to respond and reassure them on social platforms.
This probably will not lead to direct sales, but the resulting perception and reassurance will be a stimulus to prefer the brand that is open to dialogue over the one that does not engage in conversations and does not respond to customers. Is customer happiness a new metric to achieve? Reassuring him and listening to him will be a commitment for a company that wants to beat the competition, through an accessory that few competitors will be able to provide at low cost: humanity! It is not uncommon to find students in digital marketing classrooms who say they have never opened Facebook or Twitter , indeed they consider them wastes of time. The passion for the subject is weak and one senses that they are doing it because they have to, because someone told them they will sell more products or because companies are now looking for staff in these areas. While the first two categories of the " rigorous brilliant " and the " attentive mediocre " are well integrated and have their consolidated communication skills, the " slow to react " have many difficulties in exploiting digital technologies to their benefit.