Post by zahidislam on Mar 11, 2024 8:10:31 GMT
Instagram is an increasingly fundamental channel for promoting a hotel. Thanks to the work of the social network's algorithm, it has gained more and more popularity among users over the past five years. The latter today use the platform to be inspired, look for interesting news and conclude - at least where the "Shop" function is already active - a purchase . Standing out within the social network is increasingly difficult. In this regard, some interesting insights came directly from Emily Red, Product Marketing Lead for small businesses at Instagram, in an interview with Social Media Today . Use all formats Each Instagram format can make an important contribution to any brand's marketing strategy. In fact, according to Red, each positioning should be exploited to the maximum and in a diversified way. As? According to the interviewee, “Reels can be used to create short and fun videos, thus increasing the chances of the brand being discovered by people who don't follow it.
Instead, stories serve to connect the brand with its Australia Phone Number audience in different ways, from the presentation of behind-the-scenes clips to the survey of followers, through interaction with users to better understand what content they would like to see published on the profile.” However, there is no correct recipe a priori for creating a successful Instagram profile. According to Emily Red, it's all about testing. Thanks to experimentation it is possible to discover what works best for your business and what works less . Instagram and the “Shop” feature Over 90% of people who frequent Instagram follow at least one brand, from which they want to be inspired and made aware of the latest news and curiosities. The more the brand is able to generate valuable content, the more quality the acquired followers will be, the more likely they will decide to purchase directly on Instagram when the "Shop" function is implemented for all users. While waiting to extend the function from the United States to the whole world, Instagram has taken important steps in this direction.
For example, it added a “Shop Tab” in the main feed, from which users can directly access the various “Shops” of their favorite brands . Furthermore, again for US users, the application has introduced the possibility of making purchases via Reels and IGTV , a further tangible signal of the social network's desire to put the e-commerce function at the center of its functionality . There are more and more tools available to companies to promote their hotel and sell on Instagram. While waiting to know in detail which services and products can be marketed through the app, it is essential to keep in mind that the social network also plays a fundamental role in the brand awareness and discovery phase, reasons why it is increasingly important have a well-maintained Instagram profile . Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles.
Instead, stories serve to connect the brand with its Australia Phone Number audience in different ways, from the presentation of behind-the-scenes clips to the survey of followers, through interaction with users to better understand what content they would like to see published on the profile.” However, there is no correct recipe a priori for creating a successful Instagram profile. According to Emily Red, it's all about testing. Thanks to experimentation it is possible to discover what works best for your business and what works less . Instagram and the “Shop” feature Over 90% of people who frequent Instagram follow at least one brand, from which they want to be inspired and made aware of the latest news and curiosities. The more the brand is able to generate valuable content, the more quality the acquired followers will be, the more likely they will decide to purchase directly on Instagram when the "Shop" function is implemented for all users. While waiting to extend the function from the United States to the whole world, Instagram has taken important steps in this direction.
For example, it added a “Shop Tab” in the main feed, from which users can directly access the various “Shops” of their favorite brands . Furthermore, again for US users, the application has introduced the possibility of making purchases via Reels and IGTV , a further tangible signal of the social network's desire to put the e-commerce function at the center of its functionality . There are more and more tools available to companies to promote their hotel and sell on Instagram. While waiting to know in detail which services and products can be marketed through the app, it is essential to keep in mind that the social network also plays a fundamental role in the brand awareness and discovery phase, reasons why it is increasingly important have a well-maintained Instagram profile . Share Did you like this article? Share this article Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles.