Post by account_disabled on Feb 25, 2024 9:32:16 GMT
April 8, 2021Google launched an updateProduct Reviews Update. The innovation radically changed the principle of ranking reviews (so far only in English) about products. Google assumed that it would take 2 weeks for the update to start working fully, but it gave results the very next day after launch. Barry Schwartz, founder of the Search Engine Roundtable, in hisnews reviewstated that Product Reviews Update was comparable in impact toGoogle Core Updates. At the same time, the developers themselves do not consider the innovations to be global, and they do not plan to announce further improvements to the update. About thissaid on TwitterGoogle PR Specialist Danny Sullivan.
While developing the Product Reviews Update, Google specialists sought to improve the quality of search for review queries. Seriestestsshowed Business Owner Phone Numbers List that users view extensive, detailed product reviews more often than aggregated materials for several products. The update prioritizes search results accordingly. Reviews as a Google ranking factor Photo by Mikael Blomkvist from Pexels Read also : Content marketing as the key to successful SEO promotion of a medical website: Porcelain case Reviews are a Google ranking factor Feedback affectsranking in search resultsimmediately in 2 directions: SEO .
Reviews on the site are an additional source of unique user content that is constantly updated through user interaction with the page. A large amount of relevant and useful information will attract the attention of search algorithms. The very word "reviews" is already a low-frequency key that will bring additional traffic to the site. Increase conversion . Sites with reviews cause more trust in customers . Accordingly, they buy more often on these sites. It is important to ensure that users' opinions are objective (that is, both positive and negative). Wrapped up product praise odes can cause the opposite effect — reduce conversion. In turn, sites with high conversion have priority: if a purchase is made on the site, Google's algorithms draw a conclusion about the usefulness and quality of the goods.
While developing the Product Reviews Update, Google specialists sought to improve the quality of search for review queries. Seriestestsshowed Business Owner Phone Numbers List that users view extensive, detailed product reviews more often than aggregated materials for several products. The update prioritizes search results accordingly. Reviews as a Google ranking factor Photo by Mikael Blomkvist from Pexels Read also : Content marketing as the key to successful SEO promotion of a medical website: Porcelain case Reviews are a Google ranking factor Feedback affectsranking in search resultsimmediately in 2 directions: SEO .
Reviews on the site are an additional source of unique user content that is constantly updated through user interaction with the page. A large amount of relevant and useful information will attract the attention of search algorithms. The very word "reviews" is already a low-frequency key that will bring additional traffic to the site. Increase conversion . Sites with reviews cause more trust in customers . Accordingly, they buy more often on these sites. It is important to ensure that users' opinions are objective (that is, both positive and negative). Wrapped up product praise odes can cause the opposite effect — reduce conversion. In turn, sites with high conversion have priority: if a purchase is made on the site, Google's algorithms draw a conclusion about the usefulness and quality of the goods.